Satisfying the low cost and high volume energy requirements of the rural Indian household, which runs largely on firewood based fuel, has been a long-felt need. Towards tackling this need, CCD has initiated Adharam, a Community Enterprise in collaboration with British Petroleum (BP), in 2006. Through this venture, low-cost and high-efficiency fuel and fuel appliances are being made available to the rural household, marketed through the SHG (Kalasam) network. Some of the fuel needs are met through local production of fuel pellets and biomass gasifier. Currently the appliance being promoted is the smokeless stove i.e. ‘chulha’. Innovative business processes to cut down the cost in distribution and increase efficiency are being envisaged as part of the overall business plan.

Towards achieving self-reliance, sustainable values have been ingrained into the enterprise. These include conservation of local resources that are raw material for the enterprise, adopting conservation practices, continuously interacting with the markets and initiating efforts to meet new demands, innovating in product presentation and marketing, identifying emerging problems and addressing them before hand